NHN DATA launches two types of 'diet' solution using AI data technology

NHN Data (CEO Lee Jin -soo) announced on the 28th that it has launched a new AI technology -based solution in DIGHTY, a customer data integrated management platform.

The solutions released this time are two types of 'Danti AI Box' and 'Danti AI Delivery', which is equipped with a practical AI engine that combines data technology and know -how accumulated by NHN Data.

'Dieti AI Box' is a solution that AI analyzes and predicts the purchase data of the commerce site to diagnose customer characteristics and present customized growth strategies. The DBTI (DIGHTY E-Business Type Indicator) technology, which categorizes customers' business characteristics into 36 types, has been applied to the patent application this month. The solution is based on the DBTI diagnosis, suggesting a business growth strategy according to the customer cycle, such as the first purchase and repetitive purchase, and recommends a customized target group for strategy execution. It also supports interworking in the solution so that the group can be used for various marketing channels such as SNS and email.

'Danti AI Delivery' is a service that allows you to easily receive the necessary data and insights in a custom report format. The report consists of high -quality data collected by professional data personnel and predicted data analyzed by AI, and also provides customer management and product recommendation strategies based on these data. Customers can select a wide range of data such as visits, inflow, and conversion data, departure and purchasing forecast data, and industry trends and market data. This allows you to introduce CRM (customer relationship management) marketing using AI easily regardless of business size.

Meanwhile, 'DAT' operated by NHN Data is a data integrated management platform that recommends optimized marketing strategies by collecting and analyzing customer data from various channels. It is located. With the launch of the new solution, 'Date' has a differentiated AI technology to create a more advanced solution lineup.

NHN Data said, “The change in the online marketing environment is more important than ever before the establishment of a marketing strategy that analyzes and manages its customers through data through data.” I hope you will experience the model and introduce a customized growth plan to increase the possibility of success. ”